I usually don’t post the day after Federer looses. My last comeback post was after he captured the French Open crown. Last night, he lost his US Open title to an inspired Del Potro. Good game though. Fed had the momentum up until late into the 2nd set and looked on course to capture his 6th consecutive title but Del Potro had other plans. All in all, it was an entertaining final. Quite refreshing to see some young blood make the legends run after their money.
Anyways, so if it was not a Federer victory that inspired this comeback post then what was? Well, first things first, for the uninitiated, I was on a self-imposed blog break. Just needed some time off from stuff to get things back on track. Took a week off from work and spent the time at home with my family. Nothing like some good ‘ol family time. Also, needed to get my mind off work. Moreover, with the Ramadan fasts going on, it was quite challenging to keep work and all other responsibilities cued together.
A big big big thank you to everyone for all the kind and encouraging words via comments, emails, sms and calls. Though I did not reply to most comments, I did keep visiting the comment space to see what y’all been saying and read it over and over again. I am overwhelmed and thankful to be part of this wonderful blog-samaaj.
Well, what really got me to write this post is actually the brilliant ads been aired on TV these days. Not sure how many of you saw the latest ad by the ‘jaago re’ campaign team – ‘Khilana Bandh pilana Shuru’. Fantastic social message against one of the biggest problems faced by India today – Corruption. Such a simple way to convey a message so strong and so relevant. And what more, it is lead by youth. Common scenarios such as traffic violations, in govt offices, in trains with the TT, in religious places, by politicians, in education institutions etc.
I confess I have been a contributor to this all my life. I have opted for the easy way than the right way. But not anymore. I hope India opens its eyes to such fantastic social messages.
Heres the video of the Khilana Bandh Pilana Shuru ad:
Other super marketing campaigns are the ones aired by Hindustan Times. I’ve seen a few and loved each one of them. The basic idea behind them are on responsible news reporting. I can’t seem to find them on youtube. But will post the videos once they are uploaded.
Great to be back. And now I have a Google reader about to explode with unread posts.